FuzzyMatch

Columns and importance

After you add files, FuzzyMatch pairs columns with similar names and suggests pairs based on the data in them. You stay in control: every column in the first file has a Compare with menu and an Importance setting.

Pairing columns

Pair columns that hold the same kind of value:

First fileSecond filePair?
Full NameContact NameYes
EmailEmail AddressYes
CompanyOrganizationYes
Customer IDAccount NoNo. IDs from different systems never match and only lower the score.

Choose Don't compare for any column that would add noise. You need at least one pair to run a match.

Importance

Importance sets how much each pair counts toward the overall score.

  • High: columns that identify a record on their own, like email or full name.
  • Medium: the default. Useful but not decisive, like company name.
  • Low: columns that often differ for the same record, like city, or phone numbers stored in different formats.

A useful starting point for contact lists: name and email on High, company on Medium, city and state on Low.

Next

Strictness and scores explains how these settings turn into a score.